Monitor Behavioral TriggersSupporter behavior is a crucial metric to track as it’s what drives your email marketing automation campaign. The Response MetricsOkay, your activity metrics point to the practical use of marketing automation. These metrics will show you whether your nonprofit email marketing efforts are resonating with the audience and answer the question of audience engagement levels. But… email marketing automation often tends to deliver more messages. This is also your best metric for proving the ROI on your email marketing automation.