Create a baselineYour baseline is your performance on and cost of the existing eCRM. Here are some things to consider:Current eCRM costWhat is the cost of the current system? Keeping in mind that a new eCRM won’t just change these – that’s up to how you and your team implement and execute campaigns – but that a new eCRM may facilitate change through ease of use and new functionality. Does this sound like your current eCRM? Give some thought to what you want to do in the future and how your current system can handle that.