2 – OptimizationsHave you reviewed your donation pages and emails for mobile readiness? Something as simple as page load time can make or break your conversions – did you know that if your page takes more than 3 seconds to load on mobile you’ve already lost over 40% of your opportunities? Pingdom 2018 page load time study. 4 – The askCome in with a clear message and a clear ask across communications on GivingTuesday. Check out GivingTuesday.org’s document on securing a match and don’t forget to add a progress meter to your donation pages so supporters will see their impact.